Tacos, Margaritas
y Punto.

Authentic Mexican Tacos with a Spanish Twist

Tacos, Margaritas y Punto brings the vibrancy of a Mexican street taco stand to Madrid’s historic Mercado San Miguel. The concept is simple but bold—only tacos and margaritas, period. Traditional Mexican flavors meet premium Spanish ingredients, like Iberico pork and infused margaritas, for a fusion that feels both familiar and innovative.

The branding and design blend the raw, expressive nature of hand-painted Mexican street signage with a refined, commercial edge—creating a contemporary, high-energy food stall that still feels rooted in tradition. Every element, from custom fonts and signage to uniforms and packaging, was designed to capture the fast-paced, flavorful essence of Mexico while seamlessly fitting into Madrid’s high-end food market.

The space is compact but immersive—vinyl-wrapped equipment, bold menus, custom plate-trays, and signage transform a small taco stand into a striking destination. The clean lines, vibrant color palette, and hand-crafted typography ensure that every taco served is an experience as much as a meal.

Project Details

Location: Mercado San Miguel, Madrid, Spain.

Square Footage: Compact Food Stall

Scope: Branding, Packaging, Interior Aesthetic, Custom Graphics, Fabrication Oversight, Menus & Marketing Collateral

Collaborators

  • Chef Roberto Ruiz (Founder, Grupo MX)

  • Maria Fernandez - Creative Dir.(Grupo Cascabel

  • Martin Eccius - Manager

  • Fabrication Team, Madrid

Photography Credits

  • Pending