Tacos, Margaritas
y Punto.
Authentic Mexican Tacos with a Spanish Twist
Tacos, Margaritas y Punto brings the vibrancy of a Mexican street taco stand to Madrid’s historic Mercado San Miguel. The concept is simple but bold—only tacos and margaritas, period. Traditional Mexican flavors meet premium Spanish ingredients, like Iberico pork and infused margaritas, for a fusion that feels both familiar and innovative.
The branding and design blend the raw, expressive nature of hand-painted Mexican street signage with a refined, commercial edge—creating a contemporary, high-energy food stall that still feels rooted in tradition. Every element, from custom fonts and signage to uniforms and packaging, was designed to capture the fast-paced, flavorful essence of Mexico while seamlessly fitting into Madrid’s high-end food market.
The space is compact but immersive—vinyl-wrapped equipment, bold menus, custom plate-trays, and signage transform a small taco stand into a striking destination. The clean lines, vibrant color palette, and hand-crafted typography ensure that every taco served is an experience as much as a meal.
Project Details
Location: Mercado San Miguel, Madrid, Spain.
Square Footage: Compact Food Stall
Scope: Branding, Packaging, Interior Aesthetic, Custom Graphics, Fabrication Oversight, Menus & Marketing Collateral
Collaborators
Chef Roberto Ruiz (Founder, Grupo MX)
Maria Fernandez - Creative Dir.(Grupo Cascabel
Martin Eccius - Manager
Fabrication Team, Madrid
Photography Credits
Pending