About Vient Design Co.

Vient Design Co. creates immersive, story-driven spaces for boutique restaurants, bars, and hotels. Our expertise spans branding, interior and architectural design, décor, merchandising, and custom fabrication—crafting environments that leave a lasting impression.

We believe in:

  • Authenticity First – Every project is rooted in the client’s unique story.

  • Creative Problem-Solving – Constraints fuel innovation, not limitation.

  • Strategic Adaptability – Whether refining an established brand or shaping a new concept, we craft narratives that resonate.

With deep ties to SoCal, Baja California, and Mexico’s hospitality and culinary industries, VDC collaborates with leading chefs, restaurateurs, and artisans to create spaces that seamlessly blend craftsmanship, culture, and experience.

Rob Vient

Creative Director | Hospitality Designer | Brand Strategist

I was raised in a bilingual, bicultural family that has operated the iconic Hotel Playa Mazatlán for three generations. This heritage instilled in me a deep understanding of the art of hospitality, storytelling, and cultural nuance—fundamental to creating meaningful spaces.

I studied at ArtCenter College of Design, where I developed a multidisciplinary foundation in both analog and digital media, allowing me to bridge traditional craftsmanship with contemporary design.

Over the past 20 years, I’ve collaborated with global brands like Google, RCCB Coca-Cola, and General Electric, developed culturally nuanced campaigns for PepsiCo and Pernod-Ricard, and co-founded pioneering brands like NaCo. My work spans branding, immersive design, and custom fabrication, bringing together strategy and storytelling in every project.

Our Process

Every project begins with deep listening, research, and discovery—uncovering the authentic narrative behind a brand or space. We identify key themes, cultural motifs, and design elements to establish a guiding concept that informs every creative decision.

From branding to fabrication, we merge handcrafted techniques with modern technology, working closely with artisans, architects, and hospitality professionals. Whether reinterpreting salvaged materials, crafting bespoke furniture, or integrating tactile details, our approach ensures every space is not just visually compelling—it’s an experience.