About Vient Design Co.
Vient Design Co. creates immersive, story-driven spaces for boutique restaurants, bars, and hotels. With expertise spanning branding, interior and architectural design, decor, merchandising, and custom fabrication, VDC delivers cohesive and compelling narratives that connect brands with their audiences.
Our Approach:
Authenticity First – Every project is rooted in the client’s unique story.
Creative Problem-Solving – Constraints such as budgets, timelines, or brand identities fuel innovative solutions.
Strategic Adaptability – While we specialize in refining established brands, we also help emerging concepts find their unique voice.
With deep ties to the hospitality and culinary industries in SoCal, Baja California, and Mexico, VDC collaborates with leading chefs, restaurateurs, and artisans to create highly tailored hospitality experiences.
With over 20 years of multidisciplinary experience, Vient Design Co. is uniquely positioned to craft design solutions that elevate brands, inspire audiences, and create lasting impact.
Rob Vient
Creative Director | Hospitality Designer | Brand Strategist
I grew up in a bilingual, bicultural family that has operated the iconic Hotel Playa Mazatlán in México for three generations. This heritage instilled in me a deep understanding of hospitality, storytelling, and cultural nuance—essential qualities in today’s global landscape.
I hold a degree from the prestigious Art Center College of Design, where I developed expertise in both analog and digital media. This dual foundation enables me to bridge traditional craftsmanship with contemporary design, creating immersive and impactful experiences.
Over my 20-year career, I’ve collaborated with global brands such as Google, Netflix, and General Electric. I’ve developed culturally nuanced campaigns for clients like PepsiCo and Pernod-Ricard, co-founded the pioneering brand NaCo, and led concept development for hospitality projects across Mexico and Europe. I’ve also specialized in immersive branding and custom fabrication.
This diverse background allows me to craft cohesive, story-driven designs that connect narratives across platforms and resonate with global audiences.
Our Process
At Vient Design Co., our creative process is deeply rooted in storytelling, cultural nuance, and material exploration. Every project begins with an immersive discovery phase, where we listen, research, and uncover the authentic narrative behind a brand or space. By identifying key themes and visual motifs, we establish a guiding concept—a North Star that informs every design decision. Constraints such as budget, location, or brand identity are seen as opportunities for creative innovation, ensuring each solution is both strategic and meaningful.
From concept development to execution, we merge handcrafted techniques with modern technology, leveraging our expertise in branding, fabrication, and immersive design. We collaborate closely with artisans, architects, and hospitality professionals to bring spaces to life with custom materials, tactile details, and narrative-driven elements. Whether reinterpreting salvaged materials or crafting bespoke furniture, our approach ensures every project is not just visually compelling, but an experience that leaves a lasting impression.
